Co-Branding Guidelines.
For Partners and Collaborators
This guide outlines the best practices for using the Sanborn logo or name when developing co-branded content. Following these guidelines helps establish brand consistency, clarity in messaging, and create a strengthen the impact of our collaborative efforts.
Permission must be obtained before creating any materials featuring the Sanborn brand. Unauthorized use or misuse of the brand may result in removal or revision requests. To request permission, please reach out to your existing point of contact at Sanborn or email marketing@sanborn.com.
Logo
Logo Spacing
When using the Sanborn logo, ensure there is a sufficient amount of space around it. As a rule of thumb, always leave a minimum space of two triangles on each side.
Partner Logo Placement
In an equal collaboration between Sanborn and a partner, show both logos side-by-side with a divider in between. The same spacing rules apply, and both logos should share the same height.
Background Use
Use the appropriate full-color logo on white, gray or black backgrounds. For colored or gradient backgrounds that could
clash with the Sanborn wing’s colors, use the most visible monochrome version of the logo.
Content
Written Content
Written co-branded content should refer to Sanborn as “The Sanborn Map Company” or “Sanborn”. Do not use “Sanborn Geospatial” or “Applied Geographics”.
Social Media
Sanborn’s social presence includes LinkedIn and YouTube (The Mapping Channel). When sharing or posting co-branded content between Sanborn and a partner:
- LinkedIn: Mention and tag Sanborn @Sanborn
- YouTube: Mention and tag our channel in the description (@TheMappingChannel by Sanborn)
- If there is a significant involvement of Sanborn in the content and production, further mention within the video, title, or a CTA in the description might be discussed prior.
