•  March 29, 2022

    Getting Started With HERE Maps APIs for Business

    This article was originally published by Applied Geographics Inc. (AppGeo), a company acquired by The Sanborn Map Company Inc in September 2022.

    Why use HERE maps for business?

    HERE Technologies (creators of HERE maps APIs) is one of the world’s largest providers of location intelligence. HERE is the single largest provider of location data in Europe, and is rapidly growing in the U.S. as a flexible routing and logistics engine for all types of businesses.

    1. HERE has a diverse, deep suite of routing and logistics APIs
    2. HERE offers a true Freemium model to get you started
    3. HEREs terms of service allow for flexible use cases by industry standards

    HERE’s API-driven approach makes it easy to deploy high performance and highly scalable maps and mapping functions into your applications.

    How much do HERE Technologies APIs cost?

    HERE API cost is driven by “transactions”, which are defined by either a single request made to HERE servers from an end users device or by certain actions and requests made within advanced Geocoding, Map Attributes, and Routing features

    As of March 2022, HERE offers 13 different REST APIs with a diverse feature set with varied pricing within those APIs.

    HERE offers up to a total of 250k API “transactions” for free (excludes Matrix Routing (multiple stop routing), and up to 1 Million transactions in their $449 / month “Pro” plan bucket. HERE Pro includes Data Hub and Matrix Routing (up to 100 destinations per route).

    HERE maps pricing breakdown (cost per transaction):

    1. Map Tile API, Map Image API, Vector Tile API — first 30,000 transactions free, $0.075 per thousand transactions after that.
    2. Routing API (car, bicycle, pedestrian), Geocoding, Auto Complete — first 30,000 transactions free, $0.75 per thousand transactions after that.
    3. Search API, Autosuggest, Traffic API, Positioning API, Advanced Routing (Taxi, Truck, Time Aware Routing, Public Transit, Intermodal) first 5,000 transactions free, $2.50 per thousand transactions after that.
    4. Matrix Routing, Isoline Routing (range / radius), EV Routing, Waypoint Sequencing, Weather, Route Matching, Maps Attributes (slope, speed limit, traffic lights, etc.), Advanced Traffic first 2,500 transactions free, $5.00 per thousand transactions after that.

    Each of these groups has volume discounts available (20% off after a certain number of transactions depending on API). For HERE Pro users (especially with millions of transactions), it is encouraged to work with a HERE partner for bulk pricing.

    What Approach Does HERE Maps Take for Logistics and Routing?

    HERE focuses on enabling vehicle logistics solutions with relevant road attributes and routing options such as live traffic, road closures due to weather and accidents. HERE is an excellent resource for truck specific data, truck restrictions and specific POIs for logistics.
    HERE offers storage of geocoding results, offline map support for mobile clients out of cell tower range, and combining custom data with HERE data and applying HERE services. In this partner webinar, we discussed how HERE is mapping the most accurate arrival times with HERE’s Dr. Amol Naik and Alexander Osaki:

    What are the HERE Technologies Terms of Service?

    Understanding how Licensing and Terms of Service apply to your use cases can be a tricky endeavor, but AppGeo is here to help. Often, how Terms of Service apply is the key to choosing one API over another.

    Wondering whether your use cases comply? Get in touch with our team to set up a free HERE location technology consultation. As a HERE Platinum partner, we’ll walk through all of your anticipated uses and requirements and answer your questions about compliance with the HERE Technologies terms of service.

    Once you are underway with HERE technologies, our team of cloud mapping experts can map out your use cases, build applications with you, and help your team with technical advice and solutions to common issues. We help you to get the most value out of your implementation.

    How do I get help building applications with HERE Technologies?

    Many resources are available through the HERE Technologies Developer resource including tutorials and walkthroughs, but for those looking to do more advanced integrations or custom development, AppGeo is here to help! AppGeo offers both a platform support program and custom development options. AppGeo’s Spatial IQ Technical Support for HERE program is offered to all of our customers. Spatial IQ is your gateway to expert advice from a HERE Partner that has earned HERE’s Platinum Partner status.

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